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Social media – strategy, tactics or just dive in?
You and your business are new to social media. You’ve heard quite a bit in the news and think that you should probably get involved. So you sit down, write up a strategy, decide on the tactics, measure...
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Moving Media
Have you thought about how you’d deal with it if your main social media tool fell out of favour? What would that do to your social media strategy? Yes, I know it isn’t something that you probably want...
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What’s in a name?
This week we completed the final phase of the project to rename the business. virtual-e Ltd has gone and in its place is Florizel Media. It’s been an interesting journey and I thought I’d share some of...
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When amateurs get involved in Social Networking
There is no getting away from the fact that Social Media and Social Networking is the ‘new’ buzzword and latest trick to get involved in. All of a sudden companies are setting themselves up with...
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Opera Scotland and a new media tale
With my two brothers Peter and Stephen, we co-founded a website with the intention of making our hobby our business. Our business, Opera Scotland www.operascotland.org, is positioned as the website for...
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7 Questions to ask before you jump into social media
The trouble with social media is that it appears to be free and fast. Most social media accounts can be set up without you showing your credit card and it only takes five minutes to create a Twitter...
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Always look on the bright side of life…
Well, that’s been a fun couple of weeks! I have to confess that I wasn’t particularly looking forward to the Olympics and only watched the Opening Ceremony because it had been so hyped. Then I got...
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Entrepreneurs seek quality advice
Finding advice that you can reply on Entrepreneurs are finding it harder to source the quality business advice and support they need to grow, compete and innovate. In the latest Quarterly Survey of...
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Competitive Intelligence with Social Media
Are you making the most of social media? Competitive intelligence, gathering information about your business environment to help support your decision-making process. It’s worth remember that social...
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Ignore what your competitors are doing at your peril!
Ignore what your competitors are doing at your peril! Competitive Intelligence – getting started You need a plan of action when you’re gathering competitive intelligence. First, don’t try and track...
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Taking Care of Business – St Andrews Golf Experience
Taking Care of Business – St Andrews Golf Experience Today we’re talking to Carina Favero and Raphaël Métayer of St Andrews Golf Experience Ltd about their business. When and how did you set up your...
View ArticleSocial Media in the Boardroom
Social media in the boardroom – is it being ignored? A recent FT/ICSA Boardroom Bellwether survey found that nearly half the boards of UK listed companies hadn’t discussed social media strategy in the...
View Article8 Twitter Tips and Tricks for Business
It can be hard to keep up with the pace of Twitter sometimes. Tweet something and it’s not long before it’s lost and buried in the chaos of the new feed. So what can you do? Here are eight Twitter… The...
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